LINE Corporation has announced its Q3 (July September) earnings for 2013. The company’s revenue for the quarter was 19.1 billion JPY with an increase of 48% over the previous quarter.
Total revenue for LINE Corporation’s core business was 9.9 billion JPY, which was calculated as net sales from gross sales, with gross sales to-date equaling 15.6 billion JPY (an increase of 58.3% over the previous quarter).
Net sales are calculated from sales taken from contracted developers from which the 30% handling fee from app stores such as Google or Apple has been deducted. The increase in net sales based on the core LINE business is due to increases in in-game purchases (approx. 60%), sticker purchases(approx. 20%), and other areas such as official accounts and sponsored stickers.
Akira Morikawa, CEO, LINE Corporation stated, As announced, we have seen a marked increase in user purchases from games and stickers. Added to this, new advertising services such as LINE Free Coins have seen a very favorable response, which gives us a good balance in growth between user purchases and advertising revenue.
He added, We predict that LINE will easily reach its target of 300 million users by the end of the year, and we will continue to seek new challenges as we aim to become a global platform.
Currently, LINE has 280 million users worldwide, and has the largest market share for messaging apps in Japan, Thailand, and Taiwan. Recently, it has passed 10 million users in India.
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