LINE a free calling and messaging app – has been launched by LINE Corporation in India, targeting the youth of the country. This app is designed to connect its features with the day-to-day life of youth. To mark the app’s India launch, LINE has launched a brand marketing campaign through a series of TV commercials targeted at the Indian youth. The mobile messenger service, LINE, features free call, voice chat and sticker chat. With the sticker function, users can send large-sized character pictures with the tap of a finger, thereby providing a simple, casual and exciting way to express their emotions.
Akira Morikawa, CEO, LINE Corporation, said, LINE has grown at a tremendous speed to reach more than 180 million in only 23 months after its launch. Today, it delivers 5 billion calls and messages across the world on its network per day. In fact, LINE is amongst a few services globally which has received an enthusiastic response by young generation in many countries in such a short period.
He added, After witnessing solid growth in Asia, Europe and US, making inroad into the Indian market was a part of our overall strategy. With its huge youth population, increasing mobile and internet penetration, lowering bandwidth costs, India makes a hotbed for LINE messenger application which will change the way people communicate in the country.
The company has reported that LINE has already achieved over 180 million registered users across 230 countries.
This app is available on both smartphones and PCs across multiple carriers and operating systems including iOS, Android, Nokia Asha, Windows phone, BlackBerry, Windows and Mac.
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