LINE Corporation has announced that the number of users in India has reached 10 million in the last three months since its inception. Anticipating the continuing growth of the smartphone market in India, Bollywood actress Katrina Kaif has been brought in as a brand ambassador, and a TV commercial campaign will be launched on October 11. In a global first for the company, LINE will be releasing free India-exclusive stickers featuring photographs of Katrina Kaif.
India has overtaken Japan to become the country with the third-largest number of smartphone users. It is only natural to anticipate further growth of the smartphone market in India, and we believe that it will become a vital territory as LINE expands into the global. Since launching LINE in July of 2013, the number of users in India has skyrocketed to an astounding 10 million, far exceeding our expectations. We haven’t experienced such rapid growth in any other countries to date, said Akira Morikawa, CEO, LINE Corporation.
Morikawa added, With the help of our marketing partnership with Katrina Kaif, along with other partnerships with entities in India, we are confident that we can easily surpass 20 million users by the end of the year.
In addition to its partnership with Katrina, LINE has also announced its partnership with Sony India, which will pre-install LINE on their flagship smartphone, the Xperia Z1 and Xperia C, as well as launch a cooperative marketing campaign. Moreover, Sony Music Entertainment is opening official accounts with LINE which will cater to fans of major genres of music.
These partnerships will lead to develop a consumer outreach strategy and mark its existence in the instant messaging space.
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