Luminous has forayed into the fast-growing mobile handset market with a commitment of over US$25 million as initial capital investment. The company plans to roll out its mobile handsets through brand “Wynncom” under the separate entity named Wynn Telecom Limited. Wynn Telecom will intend to offer products on both ends of the spectrum, which would be distinct as they will come pre-equipped with VAS and yet qualify as value for money products.
“This move is a part of the company’s strategy to offer more consumer products under the umbrella of convergence and the company aims to capture a place among the top brands,” said Rakesh Malhotra, Co-Founder & Chairman, Wynn Telecom Ltd.
The company is determined to establishing itself in the existing space through the most experienced and automated sales and product teams in the industry and has also established a product, quality and project team in Shenzhen to look after the on-ground activities. The company will be initially launching seven models of dual SIM handsets in the sub-Rs.5,000 price range.
The mobile offering will be a mix of Utility phones, Upgrade Phones and Youth Phones. Utility phones will be a series of phones with a heavy-duty battery, attractive looks, Multiple language support and would be priced smartly. On the other hand, the Upgrade series phones will have options like Camera, Multimedia features like video player and other exciting features. Youth series will consist of fully loaded phones with features such as a QWERTY keypad, pre-loaded AIO messenger, social networking applications, Multimedia and a lot more.
