Consumer electronics brand OSCAR has announced its foray into the Rs.70,000-crore cellular phone market. Oscar will initially launch its mobiles in North and East India where Oscar has a strong presence and subsequently launch in the rest of the country.
"Our foray into the telecom vertical is in keeping with our vision to provide consumers with high quality products at unmatched prices by following a no-frills policy. Our vision is to introduce the most affordable handsets in India keeping in mind the features to price ratio," said Satish Verma, Chairman, Oscar Group.
Oscar will launch a total of 10 handsets priced between Rs.1,700 and Rs.4,500 in the next two months. All the models will offer some additional features at a price point. All Oscar mobile phones support Dual SIM GSM connectivity to allow customers to manage their personal and professional numbers efficiently, and come with a 1 year warranty and backed by a comprehensive after-sales service with an existing network of over 250 service centres.
