Mahindra Comviva is rapidly expanding its mobile music services in Africa by introducing new mobile infotainment offerings for the operators.
Currently, the company owns music rights for 35,000 music assets spanning multiple popular genres in 30-plus languages. Mahindra Comviva manages an operator’s complete music and infotainment services portfolio bringing together content technology platform, discovery, analytics and recommendation tools, storefront management and business and marketing expertise to drive growth and usage.
Atul Madan, Head of Digital Services, Mahindra Comviva, said, "We are committed to bringing world-class digital services that enrich the lives of people across markets. We have focussed on expanding the operator’s digital music and infotainment ecosystem by bringing local content application and partners in addition to recognized international labels. With our proven expertise in deploying and managing music services for operators, Mahindra Comviva is committed to operator’s revenue growth."
Mahindra Comviva has introduced innovative offerings to its infotainment suite "Hi Life" and "MyTV" for the operators to retain a dominant position in the marketplace and counter the threat from over the top players. The addition of digital apps includes categories such as TV channels, news, health, recipes, astrology, etc. Â
The leading operator groups in Africa have outsourced management of their music services portfolio to Mahindra Comviva. In order to cater to the evolving trends in music services and sustain consumer engagement, the company is introducing service features like Karaoke, user- generated music content and social RBT in Africa.
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