Mahindra Satyam and CanvasM Technologies have jointly announced the availability of Global Inter-Carrier Gateway for Context Aware Mobile Commerce platform aiming to create meaningful customer engagement while driving sales and raising e-commerce and banking services.
Mahindra Satyam has developed this platform powered by NMACS to change the way organizations ensure relevant experiences for customers by creating an entirely new business model for information exchange that the current technology and infrastructure do not allow.
Sudeep Kanjilal, Global Head – Payments, Mahindra Satyam, said, "We have been closely observing the demand drivers for mobile data for our enterprise customers, particularly in the BFSI and Retail verticals. These demand drivers can be classified into new business models, cost savings and revenue & customer growth. We are excited that, with this Global Inter-Carrier Gateway, our enterprise customers will be able to use the mobile data analysis in refining their marketing strategies and product development particularly for mobile commerce."
This gateway leverages the expertise in Telecom and Networks, leadership position in Analytics and Security powered by Mahindra’s capability in the Mobility and Social space as well as allows enterprise customers to use components such as Analytics Engine, Location Enabler for creating geo-fences, Messaging Enabler for creating Dialogues, Privacy Enabler for consent management and privacy modulation of mobile consumers.
The platform is currently in use with a payment card company of Singapore. It will be available soon in other parts of the world to support global enterprise customers for their local and regional mobile data and analytics needs.
Image Gallery
