Interviews

Making inroads into the India market through Innovation and Investment

PETER JAYASEELAN,
VP SOUTH ASIA & CHANNELS (APAC),
JABRA

“Jabra has been in India and the rest of the South Asian market for the last 25 years; essentially the company initially catered to the needs of the contact center, when it was a booming industry in India. What this industry required was essentially very good audio devices which could provide crystal clear voice to their customers and also comfort to their agents. During this time, there was a big move towards Unified Communication as a lot of industries, especially the IT industry started embracing it. So that's when we started working with a lot of these partners who provide IT equipment and supporting services to these multinational and software companies, besides the non IT sector and small and medium businesses. Globally, Jabra has always been 100% indirect and would always work along with its partners.”