AMAN MEHRA HEAD, STRATEGY AND TRANSFORMATION, SIFY TECHNOLOGIES
HOW ARE YOU STRENGTHENING INDIA’S CHANNEL ECOSYSTEM?
Sify has spent nearly thirty years building and scaling a strong channel network. We are proud to work with leading partners who take our solutions to customers and trust us with their own growth. That network today reaches deep into tier 2 and tier 3 cities with AI led solutions, and it is central to how India’s enterprises get access to modern infrastructure. We have introduced Sify Elevate, our partner engagement and tiering framework: four tiers built on potential, performance and partnership, from Authorized through to Premier, each with clear criteria and benefits. Around it we run PAN India partner meets, data center visits, co creation workshops and joint go to market programs. Training compounds fastest. Partners train at our own AI ready data centers and at our client experience centers, including the AI Lab we recently launched at our Noida 02 campus. The same curriculum, AI Coach, is also available online, structured courses and hands on labs mapped to real industry use cases.
HOW ARE YOUR SOLUTIONS HELPING INDIAN ENTERPRISES AND SMES STAY COMPETITIVE IN THE AI ERA?
AI adoption needs more than a model. It needs the right compute, data, network and security underneath it, and most Indian enterprises are still putting that foundation in place. This is what Sify’s Sovereign AI Foundation delivers, Build, Run and Govern AI at scale. Build is where enterprises put AI applications and agents into production, with full control, on our sovereign cloud platform, hosted in our data centers and carried over our network, accessible anytime and from anywhere. Run is the phase that matters most day to day, where we operate that estate with agentic capability of our own, agents that resolve routine infrastructure work before it becomes an incident, exactly what customers are now asking for in their own operations. Govern keeps every one of those decisions compliant, secure and auditable, which we come back to shortly
WHAT IS YOUR STRATEGY FOR DRIVING PARTNER GROWTH AND PROFITABILITY?
Our strategy is built on shared, predictable growth with partners. Sify Elevate gives every partner a clear path through differentiated tiers, and our joint go to market programs open doors neither of us could open alone. OneSify, our AI powered unified platform, brings customers, partners and our own teams onto one system. A partner can build a proposal, pull the right product catalog and BOM, and get pricing without waiting on our internal teams. Once a deal is won, the same platform carries it through to order and service delivery, so nothing falls into the gap between selling and delivering. It also gives partners a clear view of the installed inventory at each account, so they can anticipate what is needed and act faster.
