MasterCard Advisors enters into alliance with Mu Sigma

MasterCard Advisors has announced a new partnership that combines MasterCard Advisors’ aggregated and anonymous purchase behaviour insights with Mu Sigma’s advanced analytics and expertise. 

MasterCard Advisors and Mu Sigma will jointly develop analytic products to enable companies of all sizes to successfully solve their business challenges – like acquiring customers and increasing customer loyalty. As part of this partnership, MasterCard has purchased an equity stake in Mu Sigma.

Dhiraj Rajaram, CEO, Mu Sigma, said, “Big Data analytics is growing at a tremendous pace. We have deep experience in this area, probably more than any other provider, and MasterCard Advisors has been leading in data analytics for a number of years among payments companies. We believe the combination of MasterCard’s deep data and information insights expertise when exposed to Mu Sigma’s Big Data analytics ecosystem will add tremendous value to various businesses. We are looking forward to working closely with MasterCard to help drive innovation across multiple industries and help businesses succeed in new and smarter ways.”

Gary Kearns, Executive Vice-President, Information Services, MasterCard Advisors, said, “The data analytics market is rapidly growing as customers seek real-time insight allowing them to better connect with their consumers through highly relevant products, offers and services.  By combining MasterCard Advisors’ purchase behaviour insights with Mu Sigma’s expertise, we will be able to drive faster innovations in data analytics solutions and deliver them on a broader scale, globally.”