Mauj Mobile has partnered with country's major music labels like INRECO, Hindusthan, Manorama Music, JS Audio, Vani and Audio Tracs. Having a pan-India reach, the combined consortium of music labels hold a significant market share of catalogue music and movie content across Tamil-, Malayalam-, Punjabi-, Marathi- and Bengali-speaking markets.
The three-year and extendable partnership gives Mauj exclusivity to distribute its content over all mobile channels. Mauj Mobile already holds a large mobile consumer base garnering remarkable download numbers and is planning to expand its market across regions in the country.
Commenting on this development, Badri Sanjeevi, Chief Operations Officer, Mauj Mobile, says, "Mauj has always been a regional content specialist and this deal re-confirms Mauj’s forte and understanding of the content of this region in particular. With this initiative, we are looking forward to leveraging our niche experience in the southern markets as regional content has very significant revenue potential for both Mauj and for telecom operators."
S. L. Saha, Director, INRECO, Hindusthan Labels, says, "We have recognized the potential of this upcoming market and wish to reach our audiences through the mobile platform across India and deliver the latest music content. Mauj is known for having developed some highly innovative and exciting content and therefore we are delighted to partner with them and look forward to a successful relationship."
Image Gallery
