mCarbon has entered into a strategic technology partnership with Tata DOCOMO. Under this partnership, mCarbon will provide technological support for Tata DOCOMOās caller ring back tone (CRBT) service. In addition, DOCOMO subscriber can access mCarbon-enabled CRBT service through multiple mediums like IVR, SMS, USSD or Web or Client (Channel 99).
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Rajesh Razdan, Co-Founder & Director, mCarbon, remarked, āSince its inception, mCarbon has been working with leading service providers to take cutting-edge value-added services to customers across the globe. Our association with Tata DOCOMO will enable us to use our extensive experience in the CRBT space for the benefit of their customers.ā
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Rishi Mohan Malhotra, Head - VAS, Tata DOCOMO, said, āIn this day and age, operators are looking at innovative ways to deliver services and every innovation comes with a price tag. Our partnership with mCarbon has assured good returns on investment and hence we are very confident of a successful launch in these 4 circles.ā
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