Micromax unveils New Range of LED TVs

Micromax has announced its foray into the home entertainment segment with the launch of new range of LED TVs, Home Theatres, 3D Blu Ray and SMART Stick, the Android dongle which will make TV viewing a smart experience.  

 

Micromax has set up a 1-lakh sq. ft. of manufacturing facility spread over 5 acres, with a production capacity of 2,000 LED TV units per day at Rudrapur, Uttarakhand. The facility will also double up to manufacture the tablet PC Funbook and mobile accessories. 

 

Rajesh Agarwal, Managing Director & Co-Founder, Micromax, said, “Micromax is increasingly focussing on the smart devices and has introduced a series of Android-powered devices in the screen range of 5” to 10”. As we move forward, we want to be the Screen partner for our consumers, no matter what the screen size is. As consumer preferences evolve and they want their devices and experience to be smart and personal, we feel the future of TV will depend on user, programming, connectivity and personalization. Compared to mobile phones, Televisions are a long-term interface and consumers want these to be smart and sauvé and at the same time have a seamless experience while shifting from one screen to another. With Micromax TVs, we aim to partner the growing aspirations of the digital consumers at all levels.”

 

The LED TVs will range from 24” to 55” and will be competitively priced between Rs.15,990 and Rs.1,29,990. All 6 models feature High Definition Media Interface, which supports all video resolution. It is powered by AVEA (Audio Visual Entertainment Architecture).