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MoMAGIC obtains Spice Mobility’s 49% stake in AdGyde

MoMAGIC Technologies has acquired Spice Mobility’s entire equity stake of 49% in AdGyde Solutions, as part of its long-term strategy of transitioning into a robust digital marketing (mobile) solutions provider with technological edge, in South East Asia region.

 

AdGyde is a Mobile Apps Analytics Platform Solution, launched in the year 2017, as a joint venture between Spice Digital Limited (subsidiary of Spice Mobility) and MoMAGIC Technologies. AdGyde, has strengthened its offering for gaming companies, by developing the AdGyde Unity SDK – analytics for gaming industry.

 

Within a year of its launch, AdGyde has –

 

● Approx. 3.10 crore (~31 million) total Unique Users

 

● Monthly New Unique Users at 50 lakh (~5 million)

 

to touch 10 crore (~100 million) total Unique Users by the end of 2019.

 

Arun Gupta, Founder & CEO, MoMAGIC Technologies, says, “MoMAGIC is expanding at an aggressive pace in the Digital Ad Tech sector and the integration of AdGyde into MoMAGIC, is part of our strategy to offer not only AI and Big Data-driven mobile marketing services in the Ad Tech space but also provide the inter-linked solutions sought by brand heads and marketers such as monitoring, reviewing and detecting of fraud traffic and inventory.”

 

MoMAGIC will fully absorb AdGyde within its business operations. Financial details of the deal have not been disclosed.

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2018-12-26