Rising star Rasha Thadani joins Motorola as brand ambassador for the Moto Book 60 and Moto Pad 60 Pro, reinforcing the brand’s stylish, youth-focused identity in the lifestyle tech segment
Motorola has roped in rising star Rasha Thadani as the brand ambassador for its laptop and tablet lineup—the Moto Book 60 and Moto Pad 60 Pro. The annual collaboration marks a strategic move by Motorola to strengthen its presence in the lifestyle tech segment with bold design and youth-centric appeal.
Thadani, known for her contemporary charm and strong Gen Z connect, will feature in promotional campaigns for both devices. Motorola’s decision to partner with her reflects the brand's vision of blending innovation with vibrant, trend-forward aesthetics.
Motorola is set to expand its ecosystem by introducing seamless cross-device connectivity and advanced smart features. Both the Moto Book 60 and Moto Pad 60 Pro will debut in Pantone-curated, vibrant color options, standing out from the conventional silver and grey tech landscape.
The Moto Book 60 boasts powerful performance, sleek design, and smart integration capabilities, tailored to meet the demands of today’s dynamic users. Combined with Smart Connect technology, these devices are designed for an interconnected digital experience.
The campaign kicks off with a high-energy TV commercial titled “Colour Me Moto”, featuring Thadani dancing through a dull subway train with the colourful Moto Book 60 in hand. Her presence injects energy and colour into the scene, symbolizing the vibrancy of the new product line and showcasing how the Moto Book 60 breaks away from the ordinary.
Motorola’s latest offering reflects its deeper push into a lifestyle-focused tech ecosystem, aimed at users who crave performance without compromising on style. With Rasha Thadani leading the charge, the brand is poised to make a bold splash in both the laptop and tablet markets.
Shivam Ranjan, Head of Marketing, APAC, Motorola, stated, "We are happy to welcome Rasha Thadani as the face of the moto pad 60 pro and moto book 60 in India. As we expand our product portfolio with the launch of our first laptop and a new generation of tablets, we were looking for a personality who embodies the spirit of creativity and versatility. Rasha’s refreshing presence, modern outlook, and growing influence among the youth make her a perfect fit to represent our brand. Her association with the moto pad 60 pro and moto book 60 reflects our vision of empowering the next generation with smart, stylish, and performance-driven technology. We are confident that this partnership will resonate with young consumers, especially Gen Z and further strengthen Motorola’s position in the lifestyle tech ecosystem."
Commenting on the collaboration, the young Indian actress Rasha Thadani said, "I'm super excited to be associated with Motorola for the launch of the moto pad 60 pro and moto book 60. As someone who’s always juggling work and learning about new stuff, I love how these devices bring together style, performance, and smart features integrated with AI that actually make a difference. It’s amazing to be part of a brand that’s constantly innovating to make tech more intuitive and empowering for young users like me with meaningful innovations.”
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