To make payments through internet more feasible for Indian customers, Movida has announced a deal with ICICI Bank. The service will enable ICICI Bank payment cardholders to pay bills, recharge prepaid airtime and buy cinema tickets from their mobile phone, anywhere, anytime. It will be possible to access Movida either through a menu-based USSD mobile technology, or an Interactive Voice Response (IVR) in multiple languages. These options make the service easy to use and are widely available from any type of mobile phone, including basic models.
Soon to be implemented by ICICI Bank for its payment cardholders, the service is designed to operate across all mobile networks using any payment card - Visa and non-Visa.
The cardholders will be able to make payments through Movida's secured connection after linking their payment card to their mobile phone number registered with ICICI Bank. Their card account information will be kept secure by a unique PIN number.
Rajiv Sabharwal, Executive Director, ICICI Bank, said, "This tie-up with Movida provides an added facility in an array of mobile payment options that ICICI Bank offers to its customers. We have seen a high level of demand from consumers to use their mobile phones for financial transactions. We are constantly innovating to meet this demand and empower our customers with solutions that offer greater choice and more convenience. This service by Movida will ensure they can get immediate access to a secure and simple solution that can be utilized even without an active internet connection."
Monitise Group,Chief Executive, Alastair Lukies said, "India is an extremely dynamic market in which to offer our services, providing the ability to transform the lives of millions of consumers. We have seen a strong commitment from banks in the region to provide relevant payment services to their customers, and are excited to be working with ICICI Bank to make payments truly mobile for its customers."
Movida's services combine the strength and robustness of existing infrastructure with the latest mobile payment technology to provide simple, secure services for everyone."
