Micro Star International (MSI) has further enhanced its retail presence. The Company has tied up with Staples for its newly-launched F-Series of notebooks. Starting from September end, the premier F-Series range of MSI laptops will be retailed by Staples, across four cities - Bangalore, Mumbai, Pune and Noida. Staples is steadfast to make it easy for their customers to buy a wide range of products in technology, office supplies, tech and print services.
Says Tony Yang, Managing Director, MSI India, "Staples stores are also frequented by high-income customers who are used to dealing with the best. It is an ideal outlet for the F-Series, which has been specially designed keeping in mind the high-style and features demand of this segment."
Brian Huang, Manager Retail Business, MSI India, said, "The tie-up with Staples helps MSI complete its 360° coverage of end-customers in India. Staples provides an ideal environment to the highly educated customers who frequent the stores to make informed choice - it gives us the opportunity to really show up the feature-rich offering of the F Series against other products available in this price range. We hope to further enhance the collaboration with Staples within the next six months," added Huang.
Earlier, MSI had announced a tie-up with Croma, Reliance Digital and Big Bazaar. It also undertook six cities MSI Yatra, a consumer education programme aimed at giving potential customers a hands-on experience of its wide range of laptops and Netbooks. With Staples, MSI hopes to reach out to the high-profile customer base of Staples with its F-Series notebooks.
