MTN has entered into a landmark tie-up with IMImobile, an India-based software and managed services provider, to address the growing demand for content in emerging markets. This strategic partnership will entail providing MTN’s 21 markets access to a repository of current and globally popular content through enhanced delivery platforms. Content categories will include music, sports, games, entertainment, news and much more.”
MTN is now aligning its mobile content and media services strategy across its 21 markets in Africa and the Middle East and standardize and enhance its media content offerings to its subscribers. The company also wants to capitalize on the rapidly converging data content and voice market in Africa, the Middle East and Latin America.
Nozipho January-Bardill, MTN Group Corporate Affairs Executive says “IMImobile was selected from a group of major global telecom software and service providers because of the scalability of its technology platforms and proven managed services business model.  IMImobile’s value proposition and technology solutions will enable MTN to reduce the time-to-market for new services, boost Average Revenue Per User (ARPU) and keep MTN at the forefront of innovative services”.
IMI mobile will deploy its Service Delivery Platform (SDP), including its industry leading DaVinci Content Management System (CMS). The content strategy includes tailoring content for local consumer preferences, including French and Arabic as well as exploiting MTN’s sponsorship of the 2010 FIFA World Cup through www.mtnfootball.com.
