Intel has announced that "Me The Musical", a novel online experience that celebrates the users recent past through a musical movie. It creates a personalized animated movie which aims to take Facebook users on an entertaining journey, via song and dance, through world events.
It begins with the user’s date of birth and moves through a series of musical scenes which draw on the key themes of each decade from the 1950s to today. Along the way, it adds a personal touch by including friends from Facebook and reminders of significant individual milestones.
Jayant Murty, Director, Brand Strategy and Integrated Marketing for Asia Pacific, Intel, said, "Me The Musical" is a world first and its purpose is to entertain. It is important to celebrate an interesting past with an eye on the future.”
"Life moves very quickly. So, it is fun to take time for a diversion once in a while," said Stephanie Gan, Intel's Asia-Pacific Advertising Manager.
