Huawei has unveiled its Value Growth Solution (VGS) 2.0 yesterday at Mobile World Congress (MWC) 2013 in Barcelona. This solution, which aims to address the newly emerging challenges faced by operators, offers innovative approaches to boosting user experience and traffic revenue in the mobile broadband (MBB) era.
First, VGS 2.0 empowers the end user. The traditional way of providing telecom service severely jeopardizes end user experience. End users are often not able to determine how their data has been consumed, making them fear high bills and discouraged by the complexity of ordering and changing data plans.
To encourage more usage from end users, VGS 2.0 empowers end users through its On Device Portal so that they are able to find detailed consumption records in real-time and control their data plans in a more dynamic and comprehensive way. To further enhance their experience, this solution involves users in tailored plans and on-demand services. Instead of being hassled by irrelevant advertisements, they will receive helpful and personalized recommendations.
Operators need to create value-based offerings. Yet each individual has his or her own idea of what makes a valuable experience. How can operators capture this long tail of the MBB economy? VGS 2.0 offers an analytical mechanism to help meet this demand. Operators can interpret web traffic data, identify potential target markets, and analyze user needs and network capabilities based on actual scenarios, therefore promoting suitable services accordingly and matching massive services with massive users.
