In an undisclosed term, NCR Corporation has acquired Mobiqa. The acquisition enables NCR to establish a global mobile center of excellence, which will initially focus on the travel industry, where NCR and Mobiqa expect to realize synergies from their existing solutions.
The mobile center of excellence will complement NCR's existing R&D facility in Dundee and enable NCR to extend existing mobile offerings across multiple industry sectors.
"This strategic acquisition signals NCR's commitment to building out our mobile platform to support the delivery of our seamless multichannel strategy,” said John Bruno, executive vice president, NCR. “We are dedicated to making consumers’ experience of interacting with businesses easier by giving them the ability to move seamlessly between self-service mobile, online and kiosk channels."
Mobiqa uses SMS, MMS, web link and email technologies for barcode delivery to mobile phones and offers fully optimized mobile website content for m-commerce transactions and downloadable applications in the airline, cinema, live events, rail and retail sectors. Its extensive existing customer base stands to benefit from NCR’s continued R&D investment and unrivalled support capabilities on a global basis.
NCR and Mobiqa are both active in global standards organizations, including the International Air Transport Association (IATA), which has mandated the use of barcode boarding passes by airlines globally by the end of 2010.
