NDS has announced that its technology is providing an enhanced TV viewing experience in 20 million homes. With an industry estimated average of five people per household, NDS is enabling a compelling, next-generation TV experience for 100 million viewers; that reinforces the company's position as the leading supplier of digital pay-TV solutions in India.
Sue Taylor, Sr. VP & GM, NDS Asia Pacific said: "We entered the Indian pay-TV market in 1995 and this latest milestone is a testament to not only our pioneering work with some of the most successful cable TV and satellite platforms in India, but also to the remarkable growth in the India pay-TV market.India is expected to overtake the US in the number of DTH homes within the next year 3and we're committed to helping operators introduce next-generation applications that will continue to enhance their subscriber offering. As India's leading digital cable TV solutions provider, we are dedicated to developing a full suite of affordable, scalable and future-ready solutions for operators who want to digitise their networks to maintain a competitive advantage."
