After trapping the enterprise segment with its digital signage solutions, NEC is now focusing education segment for its growth in Indian market.
It is reportedly said that the company is planning to position its comprehensive digital signage solutions to Indian educational institutes. NEC’s digital signage solution portfolio includes large format monitors, projectors, small and large panel displays screens, storage and servers, networking and content,
Abhilesh Guleria, Country Head, Multimedia Product Group and IT Platform Business at NEC India said, “We have a specific solution for the education segment. We have already spoken with the partners and completed the preview. Some of the institutes are already running betas. We are waiting for the right opportunity, and will make a formal announcement in Q12013.”
“We have dedicated manpower, product and middleware for the project. We are also investing in service centers and in training and certifying partners. Once the partners achieve certifications, they would be able to architect, deploy and even service the solutions,” Guleria further added.
It is important to note here that NEC is planning to install its digital signage solutions in classrooms, hallways, entry points of the main campus, interactive information kiosks, digital libraries, to post videos, etc.
For this, the company has already commenced promotional activities by organizing seminars in education-concentrated cities such as Hyderabad, Pune, Delhi, Mumbai and Bengaluru.
