Nelco Limited India, a part of the TATA Group has undergone a mega transformation along with the revelation of a fresh and an innovative new brand identity. With its resurgence, Nelco is metamorphosing into a dynamic and versatile enterprise with redefined business goals aiming to widen its customers net.
P J Nath, CEO, Nelco Ltd said, “The redefinition of Nelco’s brand identity is not just an external logo change; it is a transformation in the attitude of the organization in itself. Nelco now consolidates its presence with an objective to give its customers a clear understanding of its offerings in various business areas, all under one roof”.
The new Nelco visual identity, ‘Open CIRCLE’, represents the company’s new brand positioning of helping its clients - unlock potential. Re-invigorated and rebranded, the new look of Nelco symbolizes the company’s new corporate identity & the refurbishment of its brand, with an aim to stir up its market presence.
