NETGEAR offers unbeatable value

NETGEAR is continually creating programmes and forming partnerships to provide the latest technology and most advanced solutions to its customers and resellers.

Small and medium businesses (SMBs) in India are walking tall, investing huge sums on technology. In the current business scenario, one can say with reasonable confidence that growth will happen from SMBs, a large and vibrant segment which India can be proud of. In this segment, NETGEAR is seeing adoption of faster, secure and manageable networks, an expanding need of large storage space, security and wireless solutions etc. NETGEAR as an organization is focussed on these areas. Besides this, the other trends that we see momentum are in cloud, broadband, 4G technologies which shall drive future growth. In this category, NETGEAR is ready with the world's first and fastest router and 4G LTE products.
Focussed Growth Perspective....
NETGEAR is focussed on two key growth areas. The first growth area is in the evolving technology needs of SMBs and addressing their infrastructure needs covering every aspect, from Networking to Wireless solutions, Storage and security solutions. The other growth area is in the need of every man and small business to connect on to the broadband, 3G and 4G. NETGEAR has exhaustive solutions in this category as well. As this involves a pan-India spread, the channel is central to NETGEAR's business plans.
Subhodeep Bhattacharya, Regional Director – India and SAARC, NETGEAR, says, "From a business products point of view, we are focussed on SMB solutions and we have very effective implementable solutions which also have lower cost of ownership. For example, we have an inbuilt trial surveillance solution which ship with our Ready NAS products which can be enabled if our customer finds them useful. Again, we have effective UTM, wireless, storage solutions which are of enterprise class but at SMB prices. With these solutions, we are finding a good response from manufacturing, education, hospitality, healthcare, media verticals and our partners find a lot of value in these."
Portfolio of Choice
With its strong technology at unbeatable value, NETGEAR is finding acceptance in PSU and government organizations alike. Furthermore, with its networking and storage portfolio they give a choice. In networking, NETGEAR has products from the most entry-level unmanaged switch to 10G aggregators and high-speed core switches, NETGEAR's storage products scale up to 180TB at unbelievable price points and they are introducing more products in that category.

The company forays into the mid-range storage solutions in the next one year. They are already doing business in the 12bay rack-mount storage. The recently introduced Ready DATA line which is already scaling up to 180TB and expect this range to grow more. NETGEAR has one of the most exhaustive range in switching, and is the best range in POE/POE+ category. From a broadband products point of view, the company expects a lot of growth in 802.11ac-based products where NETGEAR introduced the world's first 802.11ac router which also became world's fastest router.
NETGEAR is enabled by channels and developing channels and distribution network which are central to its plan. They have sub-distributors and SI partners. Through their sub-distributors, they are reaching to more than 1,200 partners across the countries. In addition they have a significant and growing number of SMB solution focussed partners again across many cities. Their after-sales support is available at 60-plus locations and looking at the business volumes they have put specialized support centres at 8 large metros or cities in India.
Subhodeep added,"We provide strong technology at unbeatable value and it is finding acceptance in PSU and Government organizations alike. Furthermore, with our networking and storage portfolio we can give a choice which few others can match. For example, in networking today we have products from the most entry-level unmanaged switch to 10G aggregators and high-speed core switches, Our storage products scale up to 180TB at unbelievable price points and we are introducing more products in that category."
The VAR Programme

NETGEAR's VAR programme is focussed on growth, which is growth of the partner along with NETGEAR. It is for this reason that their focus is on partners who are willing to put resources, both sales and technical in developing their and consequently NETGEAR's business.
Subhodeep further adds, "We believe that a mid-size partner has the zeal to grow and succeed and that is an attribute we value. We want focussed partner to carry our flag and our value proposition to their customers, and by the look of the growth that we are getting, we are definitely succeeding. On a longer term, we would introduce the popular Powershift programme in India which will bring more value to our partners."