Delhi International Airport and Networkplay have entered into a long-term partnership to create a first-of-its-kind Airport-TV Network within Terminal 3(T3) – Indira Gandhi International Airport (IGIA), Delhi. Commissioned in the year 2010, T3 is the world’s eighth-largest passenger terminal.
The Airport-TV Network will air world-class HD-content to entertain, inform and relax the T3
travellers before they board their flight. Placed strategically to engage a captive audience, these TV screens will offer world-class edutainment content to passengers, who spend between 40 and 90 minutes on an average, waiting to board their flights.
The Airport-TV Network will air a good mix of short-form and long-form content, keeping in mind the dwell time and content consumption habits of a premium traveller on the move. The Airport-TV Network covers over 125, 42-inch or more HD-Television screens located at ambient dwell opportunities within T3 near the boarding area, baggage reclaim area and at other captive locations.
Ampreet Singh, CEO, Neworkplay, adds, “We are riding big on India’s travel potential and partnering with DIAL to create a world-class media platform is a strategic move for us, reinforcing our strength in offering premium media solutions. T3 is not just the largest starting point for domestic and international air-travel in India, but also an ecosystem fostering consumer spending.’’
This is one of Networkplay’s biggest deals for the year and underpins its foray in managing end-to-end TV media platforms and offering advertisers an audience-centric approach to media which is platform-agnostic.
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