Networkplay has announced an exclusive partnership in India with Tradedoubler, to offer performance, marketing and targeting solutions to advertisers and publishers.
The partnership will provide advertisers and publishers in India with a market-leading tracking solution that spans a range of products and devices, including mobile. This opens up new opportunities within the rapidly-developing mobile performance marketing ecosystem.
Sajal Gupta, Director, Networkplay, said, “Our partnership with Tradedoubler will enable us to offer market-leading technology solutions to Indian retailers seeking to maximize online revenue generation.”
Customers will also be able to track the online redemption of offline promotions with an enhanced coupon tracking system. And for publishers, the automated feed delivery system will ease the process of integrating products matching their user’s interests.
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Networkplay join hands with Tradedoubler
