Mobile messenger ‘WhatsApp’ emerges as the most engaging mobile app; while the site ‘Flipkart’ is the top e-tailing website for urban Indian consumers. In the telecom sector, Nokia is the preferred brand of mobile handsets, while Vodafone ranks as the top mobile operator. These are the findings of the first round of Consumer Rankings for India launched earlier today, by Nielsen, a global provider of information and insights into what consumers watch and buy.
Nielsen India Consumer Rankings are based on popularity and consumer experience for six lifestyle categoriesincluding Smartphone Apps, E-Tailing sites, Mobile Handsets, Mobile Operators, Books and International Travel preferences of urban Indian consumers.
“While we have always provided uncommon consumer insights for our clients, with this initiative we are taking insights from cities across the country, and giving back to consumers” said Piyush Mathur, President , Nielsen India Region.
“Nielsen has always been the curator of the consumer voice and these consumer rankings are a reflection of collective consumer intelligence, at the national level and for our top cities. These will enable the Indian consumer to validate choices and make empowered lifestyle decisions” said Ranjeet Laungani, Vice President , Nielsen India.
