Perfetti Van Melle India (PVMI) has partnered with Nimbuzz(www.nimbuzz.com and Maxus India, to launch world’s first mobile-based brand interactive platform. Under this partnership, Nimbuzz developed a unique proposition for Perfetti’s latest marketing campaign “Mentos Batti Jalao” by leveraging its Chat Buddy module. This Chat Buddy will enable Mentos to leverage the mobile platform and establish a one-to-one connect with its target audience by directly connecting with 20 million Nimbuzz users as chat friend.
Under this initiative, the Chat Buddy will allow Nimbuzz users to install Mentos Batti Jalao Buddy on their mobiles, participate in the contest and solve the Khooni Kaun Hai? murder mystery. The Mentos Batti Jalao Buddy will also release daily HINTS to unfold the mystery. This Chat Buddy will be visible to all Nimbuzz users across India.
“With the ever-increasing mobile user base in India, mobile is an important medium for marketers today. With an average time of 55 minutes per session spent by a user, Nimbuzz offers a great platform for us to connect with our target audience on a one-to-one basis.” said Nikhil Sharma, Director-Marketing, Perfetti Van Melle India.
Mentos BattiJalao initiative on Nimbuzz has started from Feb 27, 2013 and will continue till March 24, 2013. The responses through Nimbuzz will be sent to the Mentos Central Information Centre and the winners would be announced on or about 2nd April 2013 through a lucky draw.
