Nokia and Vserv.mobi have launched the $100,000 Vserv challenge for developers on Nokia’s DVLUP, the recently launched unique gamification Windows Phone developer rewards programme. The announcement of the challenge follows the launch by Vserv.mobi of its WP8 SDK to enable advertising-based monetization for Windows Phone developers.
Under the Vserv DVLUP challenge, developers stand a chance to double a month’s earnings with cumulative awards of $100,000 to be given out by the end of the year. Overall, as part of DVLUP, rewards worth Rs.3.5 crore will be up for grabs for developers in India.
Over the years, Nokia has been committed to not only the growth of Windows Phone Store but also providing incremental monetization opportunities for our developers. We are excited to work with Vserv.mobi to help enhance monetization opportunities for Windows Phone 8 developers. With the Vserv challenge on DVLUP, developers will not only earn points, empowering them to promote their app, thereby creating a more transparent and fair app ecosystem where developers are not only in control of their own success but also monetize their content. We believe that this will reinvigorate the mobile internet ecosystem by allowing developers to accelerate their monetization efforts and trigger innovation, said Viral Oza, Director Marketing, Nokia India.
Binay Tiwari, Director - Global Marketing & Product, Vserv.mobi, said "Enabling App Developers to monetize their efforts is the foundation of today's App economy, as it triggers a sustained innovation cycle. Vserv.mobi strives towards offering comprehensive cross-platform app monetization solutions to developers, and our all-new Windows Phone 8 SDK is reflective of this approach."
To be part of Nokia’s Vserv challenge, developers can submit their apps on DVLUP. Valid apps will then be approved by Nokia, giving developers 250 points for maximum two apps. At the final stage, Vserv.mobi will take a snapshot of the revenues earned by developers on 31st December, and reward developers with the double money offer.
