Vserv.mobi has declared its successful strategy in helping more than 30 leading print publishers “App”ify their content across emerging markets. The “App”ification intitiave has seen print publishers such as the India Today group, Vaartha, Pioneer Book Co., Rajasthan Patrika, Detikcom, Antara, Utusan and others reach out to a larger audience spectrum through mobile apps. Vserv.mobi will roll out over 100 apps across languages, categories and operating systems with this initiative.
“The “App”ification initiative was to engage with traditional news, magazines and other content publishers, and bring them a strategy that we believed was going to be the next big thing in the mobile universe. Over the past year, we have “App”ified over 100 publications in multiple languages across categories like women, technology, health, media, news, sports, etc. Today, Vserv plays the role of the catalysts to the growth of the mobile app ecosystem by helping publishers and brands leverage the mobile medium effectively,” said Prashant Dixit, Director – Global Business Development, Vserv.mobi.
Premium publishers such as Rajasthan Patrika, Vaartha, India Today, Pioneer Book Co., Vikatan Group, Asianet, Bindiya Group, Upkar Prakashan, Eenadu, EFY Group, Cyber Media Group, Detikcom, Wolipop, Antara News, Suara Merdeka, KasaKusuk, amongst others, have benefited from the strategy to “app”ify their content in emerging markets, coinciding with the high growth of mobile internet users.
The strategy to “app”ify content is a boost to the publisher industry, it also opened a door of opportunity to various brands looking to target ads based on readership patterns. With content delivered directly to the mobile phone, brands such as Samsung will be able to micro-target their advertising dollars towards customers tailoring concepts based on the user language and content preferences.
Through this initiative, Vserv.mobi has played a pivotal role in enabling content for publishers across languages such as English, Hindi, Marathi, Tamil, Telugu, Gujarati, Punjabi, Bengali, Malayalam, Bahasa, Malay, Swahili and many more to be added soon. Aligning with the target audience of the publishers, the “app”ification strategy has been devised across operating systems like Android, iOS, Windows, etc.
Check Point Threat Emulation Service detects highest malicious files (Security) Check PointSoftware Technologies has announced that Check Point Threat Emulation Service has the highest catch rate of malicious files. In recent benchmark testing, 600 malicious files were scanned through Check Point Threat Emulation and other competitive products. The results found that Check Point outperformed all of the others in this test, with a malicious file catch rate of 99.83%.The other competitive products detected an average of 53% of the files as malicious, with the highest competitor’s catch rate at 75%.
Check Point Threat Emulation has accelerated detection and increased awareness of these threats.
Once identified, Check Point researchers immediately evaluate the behaviours and properties of these unknown threats and quickly develop protections. These protections are automatically distributed across all Check Point gateways globally utilizing ThreatCloud.
“In the past 30 days alone, Check Point Threat Emulation detected over 53,000 previously undiscovered malware threats through emulation of over 8.8 million files. This staggering statistic is an example of the ever-increasing rate at which organizations are facing advanced and unknown attacks,” said Gabi Reish, Vice-President of Product Management, Check Point Software Technologies.
Amongst the 53,000 previously undiscovered malware threats, Check Point researchers recently published the discovery and analysis of a new malware variant designed to deliver the DarkComet remote access Trojan onto targeted systems. An EXE file hidden within a RAR archive file, this malware employed a sophisticated combination of obfuscation techniques to avoid detection by anti-malware solutions. At the time it was detected by Check Point’s Threat Emulation, this malware was not detected by any of the major antivirus engines.
