Nutanix's holistic framework empowers partners for profitable growth

Harsh Vaishnav
 Sr Director and Head Channels, Southern Asia, 
Nutanix

Partners are at the forefront of Nutanix’s expansion into new markets and customer segments. Incentives like Outperformance reward our partners working in both new and existing accounts. Guided by its Profitability and Product principles, Nutanix equips partners with actionable insights, flexible go-to-market strategies, and tools like Partner Central.

Nutanix is a channel-first organization, and our channel policies are grounded in our Big Four guiding principles - Profitability, Product, Long-term commitment and Trust. These pillars shape how we align corporate objectives with partner success.

While the Nutanix Elevate Partner Program remains a key enabler, we have expanded our approach with platforms like the Nutanix Partner Central, which offers real-time visibility into deal registration, rebates and renewals. This holistic framework ensures partners can operate with agility, make informed decisions, and grow profitably in a dynamic market.

STRENGTHENING PARTNER TRUST & LEGACY

Partner engagement at Nutanix is driven by transparency, enablement, and shared success. We have introduced initiatives that reflect what partners care about most—simplified SKUs, competency-based enablement, and targeted incentives for new business. Our commitment to Trust and Long-Term Partnership is reinforced through tools like Partner Central, which offers 24x7 access to performance insights and collaboration resources. These efforts foster autonomy and build lasting relationships across our ecosystem.

UNLOCKING NEW REVENUE STREAMS

Partners are at the forefront of Nutanix’s expansion into new markets and customer segments. Our hybrid multicloud and HCI solutions enable them to address diverse workloads across BFSI, manufacturing, public sector, and mid-market verticals. Incentives like Outperformance reward our partners working in both new and existing accounts. Guided by our Profitability and Product principles, we equip partners with actionable insights, flexible go-to-market strategies, and tools like Partner Central to identify opportunities, accelerate sales, and build recurring revenue through managed services and modernization initiatives.

NEW TECH ADOPTION

Nutanix’s partner enablement strategy is built on empowering the ecosystem to lead the next wave of digital transformation. We provide continuous technical training and certifications inhybrid multicloud, Kubernetes, and AI-driven workloads. Nutanix’s NVIDIA-validated GPU/vGPU integrations allow partners to bring scalable AI and analytics solutions to customers without major infrastructure changes. Additionally, Nutanix Cloud Clusters (NC2) enable multi-region flexibility, supporting cloud bursting and disaster recovery. By integrating these advancements into our partner framework, we ensure our ecosystem remains future-ready and well-positioned to monetize emerging technologies.

FUTURE OUTLOOK

We see the Nutanix channel ecosystem evolving toward greater autonomy, specialization, and innovation. Our focus will be on expanding partner capabilities in AI, cloud-native, and data modernization practices, while simplifying engagement models and reducing operational friction. India will continue to be a strategic growth engine and innovation hub. Guided by our Long-Term Commitment and Trust, we will continue investing in platforms like Partner Central and evolving our programs to support partner success. By combining technology leadership with a partner-first mindset, we aim to build a resilient, service-led ecosystem that accelerates digital transformation across industries.