According to a survey conducted by Opsbuds, Good Coverage above all other attractive schemes has been established as the unequivocal reason for the subscribers' preference for a service provider of mobile telephony.
From its recent survey, Opsbuds found that bundle offers such as packaging handsets with free connection and widespread retail outlets are not a deciding factor for selecting a service provider by mobile phone users. On the contrary good coverage has been established as the singular top consideration across the circles. Opsbuds' survey revealed several other factors that went to bond service providers with the subscribers. The survey was conducted across the 4 major telecom circles and the 4 metros in India. The objective of the study was to enable the service providers in developing and implementing the market strategies in the current market scenario.
K K Cariapa, Chief Buddy, Opsbuds said, "We felt the need of bringing a comprehensive report on what the Indian consumers expect from the telecom service providers and some of the findings are very encouraging for the service providers. With the Indian customer evolving and becoming more tech savvy, the telecom providers need to address the market very differently."
