Oracle helps Shoppers Stop to strengthen Sales

To enhance its performance capabilities, Shoppers Stop has deployed Oracle Data Integrator Enterprise Edition as a part of its enterprise data warehouse. With Oracle Data Integrator, Shoppers Stop is able to reduce the time taken to refresh data to its data warehouse from half a day to one hour, which ensures managers receive timely sales, inventory and loyalty data.
 
It helps the team load data in increments from multiple disparate systems into the data warehouse overnight, cleanse the data, and make it available to associates the next morning. In addition, they are able to better analyze which products are selling through its 30 stores in 13 cities, and also analyze customer-buying behaviour so they can maintain optimum inventory levels.
 
Arun Gupta, Customer Care Associate & Group Chief Technology Officer (CTO), Shoppers Stop, said, "IT helps optimize business and reduce operational IT budgets and Oracle has been a key component in helping us in our quest towards delivering value to business."
 
"Oracle Data Integrator provided our managers with access to timely and accurate data. This helped them to better analyze the sales performance of their stores and develop marketing programmes that target different customer segments," said Avanoor Krishnakumar, Customer Care Associate & Deputy General Manager, Solutions and Technology Team, Shoppers Stop. "The deployment has ensured superior capabilities in real-time data movement, data transformations and higher data quality along with improved business intelligence by ensuring scalability, maximum performance and reduced total cost of ownership."
 
With Oracle Data Integrator, the company's sales teams are able to complete standard reports in minutes as compared to an hour with the previous technology platform. It has also helped improve Shopper's Stop's customer loyalty programme, "First Citizen", that reaches out to nearly 1.7 million members.