Oracle has announced a new release of Oracle WebCenter Sites to help organizations transform the online experiences they can offer to their customers. It is said to help organizations drive customer acquisition and brand loyalty by simplifying the creation, management and optimization of interactive and social experiences. It is expected to offer capabilities for engaging customers and enabling and empowering employees and partners, including web experience management, portals, enterprise content management and enterprise social collaboration technology.
Kumar Vora, Sr. VP, Product Development, Oracle WebCenter said, “Acquiring new customers and sustaining their loyalty over the long term is increasingly dependent upon an organization’s ability to deliver rich and engaging online customer experiences. With the new release of Oracle WebCenter Sites, Oracle is putting powerful tools in the hands of business users and marketers for creating online experiences that are relevant, social and interactive for site visitors. Oracle WebCenter continues to lead the way in helping organizations to engage customers and empower their business through its combination of web experience management, enterprise content management, portal and collaboration technologies.”
