SANJEEV MEHTANI
Country Manager – Sales, Acer India
NEED OF A PARTNER PROGRAMME
Without a doubt, partner programs create significant growth in sales and distribution of a product or service. I believe, it is very important to ensure channel partner programs to evolve in order to respond to changing market needs, consumer behavior, and channel desires. At Acer, our programs have evolved much ahead of the market where it helps partners to give better experience and competitiveness especially in the face of intense e-commerce sales. Our program aims to create an environment combining our strengths with our partners to create immense value for customers and, in turn, foster mutual growth.
IMPORTANCE OF A PARTNER PROGRAMME
Time to time investment in partner programs help accelerate partnerships and provide new growth opportunities for the party. However, Acer periodically undertakes extensive reviews of its existing Channel partner programs based on their suggestions, changing needs, and dynamics in the market and identifies opportunities to provide support and thereby increase productivity. Our innovative Omni-Channel experience is designed to cater to the needs of our Acer Exclusive retail partners in the current COVID-19 scenario and it is Acer’s first step towards a longer-term Omni-channel strategy.
MAIN CONCERNS TO ADDRESS
Our partners have played a crucial role in positioning Acer as a leader in the technology segment and remain the key medium to reach out to our target audience. They are an extension of our company and the only go-to route for us. However, to keep the success ongoing, as a brand we need to understand their requirements which is a necessity to design a successful partner program. We also spend considerable marketing investments on platforms like Google and social media to promote our partner stores to generate leads and help partner’s business grow. All our efforts are aimed at making our policies and initiatives channel friendly and support them to grow.
