Oracle has announced its partner-led-strategy to offer affordable and integrated technology solutions for the mid-market segment in India. As part of this strategy, Oracle is leveraging its extensive ecosystem of partners to enhance adoption of Oracle Database Appliance (ODA), a new engineered system consisting of hardware and software that saves mid-sized companies/departments time and money by simplifying deployment, maintenance, and support of high availability database solutions. The Oracle Database Appliance provides a lower capacity entry into Oracle’s portfolio of engineered systems.
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Niraj Kaushik, Senior Director, Alliances and Channels, Oracle India, said, “Oracle Database Appliance is our latest product innovation to help mid-sized companies/departments easily deploy enterprise class IT infrastructure at an affordable price points. Partners are playing a pivotal role in our strategy to enhance the adoption of this product in India. In a highly collaborative selling approach, we are offering our valued partners with marketing, sales enablement, and customer intelligence support to accelerate their business more quickly than the market.”
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“We are witnessing strong interest from customers in the following 3 key areas. Area number one is distributed enterprise – retailers with multiple retail branches across the country, manufacturers with dispersed operations and retail bankers. Secondly, we are seeing lot of interest from ISVs looking to build cloud based infrastructure. And finally, from customer looking at hardware refresh,” said Niraj.
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