Paul Writer has announced that it is hosting India’s only conference dedicated to IT service marketers on February 1st, 2013. The Indian IT industry has crossed the $100 billion mark and is a key economic driver for the country. Paul Writer, in consonance with its mission to raise the bar for marketing in the country, is hosting this Summit to bring together senior marketers from leading IT firms across India.
ITSMA, headquartered in Massachussetts, USA, the leading marketing association for technology, communications, and professional services providers is the Knowledge Partner and Strategic Sourcing. The lead sponsor is Strategic Outsourcing Services, a division of Champions Group founded with the aim of helping companies do marketing in an organized and innovative manner.
The theme of the program is to increase the business impact of marketing. Increasingly, marketing ROI is measurable and marketing activities can be tied to results - the agenda focuses on how to do this for the various aspects of IT marketing.
Special features of the Summit are “speed dating” and “mentor-mentee” meetings. In addition there is a custom program on mind reading - understanding your customer’s intent by India’s best mind reader, Nakul Shenoy.
