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PC Market shrinks by 10% in 2013 in APAC, says IDC report

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The economic sluggishness in big emerging markets in the region adversely affected  buying  sentiments,  with  education sector projects being a lone bright  spot  in  the commercial space, without which the region could have dropped even  further.  On the consumer side, smartphone and tablet distractions spread throughout the region this year, further contributing to the sharp decline in the PC market.

 

"The year ended on a somber note for the PC market, as it declined for the second consecutive year.  Distraction from competing devices, ongoing pessimism in the economy and exchange rate pressures were among the factors impacting the market this year," says Handoko Andi, Research Manager for Client Devices, IDC Asia-Pacific.

 

In Q4’13 specifically, the market came in 2% below IDC's initial forecasts with a 9% year-on-year decline. While most of the region was generally in line with forecasts, Thailand stood out as an exception, as the market there was plagued by the ongoing political turmoil. Shipment volumes this quarter will likely be the lowest in Thailand in the last four years.