Intending to enhance its business capability, Pegasystems(NASDAQ:PEGA) has announced that it has acquired the assets of MeshLabs Software Private Limited. Pegasystems will unify MeshLabs’ social listening, text analytics, and natural language processing to enhance existing capabilities in its market-leading customer service, marketing, and case management solutions.
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Alan Trefler, Founder & CEO, Pegasystems, said, "Pega has always been focussed on providing optimal customer experience across channels, and today that includes social media. With MeshLabs technology, our customers will be able to extend their capabilities to further monitor social media streams, as well as other channels and data sources. The addition of MeshLabs into Pega’s unified platform will enable clients to immediately apply analytics and automate cases in response, delivering a real-time, personalized customer experience which is the core strength of our CRM solutions. With this acquisition, we also welcome the entire MeshLabs team to Pega."
The combined solution will enable organizations to collect social content, such as tweets, blogs, posts on Facebook or in other social communities, and enrich it by detecting language, topic, taxonomy and sentiment to deliver actionable social insight and intelligence. With this unique combination, Pega’s customers can monitor, triage, and respond to social content across all channels, and turn it into actionable social intelligence to improve customer engagement, increase customer retention and more effectively market and sell on social networks.
