Pitney Bowes and SAP have announced a strategic partnership by signing a global original equipment manufacturer (OEM) agreement, where Pitney Bowes will develop next-generation geospatial and location intelligence solutions using the SAP HANA platform. As part of this agreement, Pitney Bowes will develop and market new Business Intelligence (BI) and mobile solutions that run on SAP HANA and market these solutions in priority markets, industries and geographies.
By combining the power of location intelligence and the agility and simplification that SAP HANA delivers, Pitney Bowes will offer customers real-time access to data that is designed to enable strategic and informed decision making. As a growing number of businesses use data for competitive advantage, there is an increasing need for reliable, accurate and secure technologies that convert everyday information into valuable insights. Analysts at IDC predict that the market for Big Data solutions will reach $16.1 billion in 2014, growing six times faster than the overall IT market.
“Through this strategic agreement with SAP, we are furthering our commitment to clients by helping them become more competitive and successful with the strategic use of advanced data and location technologies. The Pitney Bowes team is excited to work together with SAP to unlock the power of data through a platform that combines enriched business data with our spatial capabilities. The R&D team from India played a very important role alongside their global counterparts in bundling this solution for SAP,” said Mark Wright, President, Digital Commerce Solutions, Pitney Bowes.
Pitney Bowes will bundle and sell SAP HANA licences with its Spectrum Spatial product. The spatially enabled solutions running on SAP HANA will help telecommunications companies build more profitable coverage maps, help Consumer Product Goods companies refine their supply chain processes, and offer oil and gas providers a way to optimize product and pricing strategies.
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