ASHISH P. DHAKAN
MD & CEO
Prama Hikvision India
“Being a distribution channel driven company with 11 years of successful track record and impeccable trust, we at Prama Hikvision ensure that our partners are safe despite surge in the e-commerce trends. We are ensuring that they are aligned to the evolving B2B e-commerce trends.
The e-commerce has been directly impacting micro, small & medium enterprises (MSME) in India. We are ensuring that our B2B e-commerce growth story is more inclusive one that empowers the partners and end-users both. While designing the channel policy the key things we consider are sacrosanct with our corporate values and business strategies. They are, value additions, financial incentives, trusted relationship, and enhancing End-user experience. For the channel policy to become a scalable success from the first moment, it’s best to be well informed. To do that need to know the type of demand and consumption applicable to each type of product, service or niche, as well as studying the competition’s activity and considering the range of resources available to build the network.
We had introduced the Prama Hikvision’s B2B portal and Prama India mobile app as a powerful tools for our channel partners to automate the distribution sales process and make it more efficient. ‘Prama Hikvision Expo’ has been our most successful channel partner program; it has been conducted every year across India in major metros and cities. It has created a new benchmark in the security industry. We have successfully conducted it last year. The plans are underway for this year too, provided the COVID-19 impact subsides. Our successful channel program strives to bring partners together to share information, receive training, network and work as a team.”
