Qualcomm, Youku Tudou partners to boost Video Quality on Mobile Platforms

By VARINDIA - 2013-06-24

Qualcomm, Youku Tudou partners to boost Video Quality on Mobile Platforms


To provide high-quality video on its mobile platform, Youku Tudou, Qualcomm Incorporated, Qualcomm Technologies  announced collaboration on H.265 technology. This collaboration will allow viewers mobile access to high-quality video content on Youku using Qualcomm’s Snapdragon processor powered devices.

Yawei Dong, Chief Marketing Officer of Youku Tudou, said, Qualcomm Technologies has built a campaign that resonates with smartphone consumers, and they recognized Youku Tudou's appeal as a destination for smart, high-quality, multi-screen advertising, especially among IT and telecom brands. We are pleased to work with companies like Qualcomm Technologies to reach a growing number of young, tech-savvy, mobile consumers.

Anand Chandrasekher, Chief Marketing Officer, Qualcomm, said, We are pleased to collaborate with Youku Tudou, China’s top video platform, to further build Snapdragon brand awareness and drive H.265 technology applications to further engage this new wave of tech-savvy consumers. 
This alliance will also enable the transmission of quality video content using less data bandwidth.


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