Rapido parent company Roppen Transportation Services has inked a Memorandum of Understanding (MoU) with Maharashtra Information Technology Corporation (MahaIT), to explore collaboration opportunities focused on enhancing citizen awareness, promoting digital inclusion, and building trusted digital mobility ecosystems across Maharashtra.
The partnership aims to utilize Rapido’s technology platform and extensive captain network to drive awareness and adoption of citizen-focused digital governance initiatives such as Aaple Sarkar, MahaID, MahaSaarthi and other MahaIT-led public service platforms.
Commenting on the MoU, spokesperson, Subhash Shelake, MahaIT said, “We are pleased to collaborate with Rapido to explore how technology platforms and large on-ground mobility networks can support Maharashtra’s larger digital governance and citizen outreach objectives. An important aspect of the MoU includes digitally verifiable onboarding and background verification process including, integration with MahaID, for Rapido Captains to ensure trust, transparency, and passenger safety in the state.”
Shelake further added that Rapido captains could potentially serve as grassroots digital information ambassadors, helping increase awareness and adoption of public digital services among citizens throughout the state.
Commenting on the collaboration, Pavan Guntupalli, Co-founder, Rapido, said, “At Rapido, we have always believed that mobility platforms can play a larger role in enabling trust, safety and citizen awareness at scale. Through this collaboration with MahaIT, we aim to leverage our digital ecosystem and extensive captain network to support public digital initiatives while continuing to strengthen safer and more trusted mobility experiences for citizens across Maharashtra.”
Under the proposed framework, Rapido will assist in disseminating government-approved awareness campaigns through in-app banners, notifications, and informational messages integrated across user and captain touchpoints in the state. The initiative is intended to strengthen last-mile communication and improve awareness of key public digital services.
As part of the broader framework, the two organisations will also explore the conceptualisation of a MAHA-Rapido Fellowship Programme focused on supporting digital inclusion and capacity-building initiatives across Tier 3 and Tier 4 markets in Maharashtra.
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