Targus has appointed Rashi Peripherals as its National Distributor for its entire range of products. Targus India’s strategy will be to leverage its global leadership position and continuously develop the channels in India through Rashi. It will also focus on global product development programs which will include research on Indian consumers to provide relevant products at competitive prices and to enhance customer experience.
Deepak Jagtiani, Country Head, Targus India, said; “Retail is becoming more organized and interested in providing more of a total solution to the consumer including backpacks and accessories. Targus sees this as a great opportunity and will be able to leverage Rashi’s strength of breadth with 53 branches across India, especially in B & C class cities and more than 9000 partner base across 425 towns.”
Commenting on the tie up, Rajesh Goenka, VP – Sales and Marketing, Rashi Peripherals, said, “We will now be able to provide world class laptop and PDA accessories to the Indian consumers through our supply channel. We will work closely with the Targus India team to facilitate branding and marketing of the products.”
Together with Rashi as its partner, the new consumer-lifestyle Targus brand will build on these strengths and add additional attributes such as personalization, on-trend design and sophistication further down the line.
