Redington partners with COUGAR Gaming to drive next-level gaming solutions in India

Redington has announced a strategic partnership with COUGAR Gaming under Red.Gaming, marking the brand’s first-ever presence in India. It aims to unlock access to a full lineup of COUGAR Gaming’s cutting-edge gaming products, including high-performance PC components, gaming chairs, peripherals, and power supplies, to the rapidly growing Indian gaming market.

COUGAR Gaming is globally recognized for its disruptive innovation in gaming hardware and furniture design, aimed at empowering gamers to elevate their experience. With nearly 40 years of industry engineering experience through its parent HEC Group, COUGAR Gaming delivers award-winning designs and technologies that drive performance and creativity in gaming.

Redington’s exclusive go-to-market (GTM) partnership with COUGAR Gaming will support its vast distribution network and marketing expertise to firmly establish COUGAR Gaming’s brand presence across India. Redington will support COUGAR Gaming through a comprehensive set of marketing initiatives designed to engage the gaming community and channel partners, ensuring widespread accessibility and awareness.

“Our partnership with COUGAR Gaming positions us strongly to unlock the next in the fast-evolving Indian gaming landscape. By bringing COUGAR Gaming's innovative and comprehensive gaming lineup exclusively to India via Red.Gaming, we are enabling market reach, opening new revenue streams, and fostering continuous innovation. This collaboration exemplifies how Redington drives sustainable business expansion, strengthening our commitment to revolutionize gaming experiences across the country,” says Raghu Ram, Senior Vice President, ESG, Redington Limited.

"India represents a vibrant and fast-growing market for gaming, and we are thrilled to officially enter this space with Redington as our exclusive partner. Together, we aim to build COUGAR Gaming’s brand presence and cater to the evolving needs of Indian gamers by offering innovative, high-quality products that push the boundaries of gaming experiences. We look forward to a successful collaboration that brings our unique philosophy of ‘In Pursuit of Different’ to India’s gaming community," said Chandan Singh, Country Manager India, COUGAR Gaming.

This partnership underscores Redington’s sustained commitment in continuously expanding its brand ecosystem with innovative products. With COUGAR Gaming joining the Red.Gaming portfolio, Redington strengthens its position across lifestyle segments.