Ricoh India Limited has announced its aggressive expansion plans through IT Dealer/Reseller channel into the fast emerging Laser Printer market in India. To this end, it has unveiled three new models of Laser Printers and A4 MFPs: the SP 100, SP 100SU, and SP 100SF.
SP 100 is a Single Function Laser Printer. SP 100SU functions as a printer, scanner and copier. SP 100SF is a A4 Multifunction Printer that prints, scans, copies and faxes. Both SP 100SU and SP 100SF has attractive features such as 36 Bit color scanning and ID copy. All models have print speed of 13 pages per minute, with the duty cycle of 10000 pages per month. These 3 models are supported by Ricoh’s Genuine Toner Refill Program that brings down the Total Cost of Ownership by 70%.
Tetsuya Takano, MD & CEO, Ricoh India Limited, said, “Our market research revealed that customers were using non standard consumables to achieve lower cost of ownership. This was adversely impacting the Printer performance. With the introduction of Ricoh’s Genuine Refill Programs, Indian customers are assured of consistent Printer performance and low cost of ownership. This initiative is consistent with the Ricoh’s policy of “Harmonize with the environment” through products that reduces environmental impact. In some specific models in mid and high-end Printers from our existing models, Ricoh is offering guaranteed print cost, a unique maintenance option by which the customer pays a fixed charge for each print/copy, irrespective of the coverage area."
Detailing further on the larger game plan, Takano said, “In addition to our existing partners, we now plan to expand our channel presence by appointing over 800 Printer Partners and System Integrators in FY’12. With Ricoh’s wide range of product lines and launch of new series of Laser Printers at the entry level segment, which constitutes 80% of the total Laser Printer market, we are confident that our channel partners will be able to rapidly expand their business opportunities and increase their customer base. Ricoh continues to invest in Channel friendly support programs”.
