RockASAP collaborates with Lava Mobiles to reach pan India

RockASAP Retail has announced its tie up with Lava Mobiles to pre-install their application 'Rockstand' which has been designed to cater the needs of publishers, readers and techno enthusiast all across the globe in selected Lava Handsets. Rockstand app is now embedded in new series of iris 455 & iris 405 handsets of Lava, which are available Pan India.

S N Rai Co-founder & Director, LAVA International said, "Getting associated with RockASAP is our one more move towards bringing more value to Lava customers. E Commerce is developing very fast and the model of shopping through mobile phone perfectly fits in our endeavor to empower the people of India through consumer insight driven innovations."

Praveen Rajpal, CEO, RockASAP Retail, said "Be it reading a book, magazine or news in this fast paced world, everyone wants information on their finger tips and with Rockstand embedded in Lava Mobile handsets users can get an easy access of this application. Moreover, this tie-up has opened up new avenues of development and Rockstand application will reach to majority of users across the country".

With this alliance, RockASAP has aimed to reach out to bigger audience of Tier-2 and Tier-3 cities in the country where the consumption of Lava mobile is more with its Rockstand app.