SaaS Labs has raised $17 million in Series A funding from Base 10 Partners and Eight Roads Ventures. This will be the first institutional capital raising by the bootstrapped startup operating out of India and the Philippines.
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The cloud-based platform that builds productivity and business process automation software for enterprises will use the funds to expand its customer base, hire people, and release new products and services, it said in a statement. The company is looking to double its 70-member team by the end of this year.
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Founded in 2016, SaaS Labs develops products for sales, support and marketing teams as well as contact centres to enhance productivity.
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Gaurav Sharma, Founder and CEO of SaaS Labs, said, “We have seen an unprecedented acceleration of cloud adoption among SMBs in the last 12 months. We are going to deploy this fresh capital into product development, R&D and hiring talent globally. Call centres have traditionally been custom-built, on-premise solutions requiring long implementation cycles and ongoing maintenance, with most inbound traffic telephone-based. Contact Centre as a Service (CCaaS) software has opened the door to multiple high speed, efficient forms of communication between enterprises and their customers. As a result, cloud-based contact centres are fast-becoming mainstream.”
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Chris Zeoli, principal, Base10 Partners, commented, “For companies across a variety of industries, business communications are critical for delivering a strong customer experience but remain a major challenge to manage at scale for inbound and outbound communication. SaaS Labs’ modern, customizable communication system is particularly exciting for international sales and support calls that benefit from this customizability”.
