Sage Software, has announced its participation at edition of 'Technology for Marketing & Advertising 2011' (TFM&A), which will be held from November 4, 2011 to November 5, 2011 at the Nehru Centre in Mumbai, Maharashtra. During the event, Sage will be showcasing its latest line of CRM & ERP solutions across event participants, which include CXO's, directors, vice presidents, sales heads, marketing managers and the respective heads of service & support. The Sage exhibition stand will be located at Booth No. 26 inside the Nehru Centre.
For the Indian market alone, Sage has seen a high level of demand for its integrated suite of CRM solutions. During the event, Kannan Srinivasan, Product Manager - CRM Solutions, Sage Software, will give a presentation entitled, 'Measuring CRM success - Show me the evidence', where he will talk about the significance of using CRM solutions and how it can help customers increase productivity and efficiency thereby impacting bottom lines. Jenit N. Ramaiya, CEO, Ambit Software, one of Sage's key partners, will also be talking about the advantages and benefits gained from using Sage CRM solutions.
"The Indian market today has demonstrated a shift to being more customer-centric in nature, considering clients as valuable assets. During a recession, buying behaviour shifts changes and refocuses more than it declines. The challenge here is for businesses to adapt to the new reality and be able to take advantage of growth when the upturn happens. This new found focus towards customer relationships has made Indian marketing and advertising specialists more aggressive than ever in running their campaigns. These campaigns and strategies have become increasingly sophisticated and have made use of newer technologies like the internet and social media. TFM&A acts as a strategic platform for Indian businesses to discuss and learn techniques on how to weather the crisis by adopting new trends and utilizing newer technologies. Participating at the event will allow us to leverage our wide range of CRM products across local Indian marketing and advertising professionals," said Vikram Suri, MD, Sage Middle East and India.
